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Paul Hegyi, MBA
Chief Executive Officer
(916) 215-9842 (cell)
Hegyi@SDCMS.org
Paul joined SDCMS after five and a half years with the California Medical Association (CMA), where he served in the roles of lobbyist, vice president of political and external affairs, and vice president of membership, marketing, and communications. During his tenure, CMA reversed a 20-year trend of declining membership, posting a 15% membership growth and the largest total membership in the history of the association.
In 2014, Paul took on the role of CMA’s internal campaign manager for the No on Prop 46 campaign, organizing activity to protect the Medical Injury Compensation Reform Act (MICRA) from an initiative campaign championed by trial attorneys. Paul served as a conduit between CMA and the vast coalition brought together for this effort. He coordinated a massive endeavor engaging the staffing resources of CMA, component medical societies, and physician leaders to develop the largest and most effective grassroots operation among physicians in the history of California. The result of the physician-driven effort was a sound defeat of the initiative on Election Day.
The communications department at CMA produces original content for 41,000 members across a myriad of disciplines. Communication distributed includes a bi-weekly newsletter, specialized newsletters, press releases and news stories. Under Paul’s direction, CMA developed a dynamic website that is updated daily, a social media presence to communicate with members and the public, and custom designed and printed materials distributed regularly. CMA's communications department is also responsible for providing assistance to the rest of the association in the production and development of materials needed, including copy editing, design, and presentation, as well as the selling of advertising to capitalize on these services.
Paul also oversaw the growth of the external communications and media relations program at CMA. Under his management, physician members responded in annual surveys acknowledging that issues important to their practice and patients were increasingly being tracked in the media.
CMA's membership department consists of a member center that assists callers to CMA, either directly or by coordinating with the relevant department within the organization. Staff tracks and reports monthly / quarterly / annually on contacts received.
In addition to managing these activities, Paul served directly as the marketing director and data analyst, working with a team developing materials used for retention and recruitment of members. Duties included custom analysis of membership demographics, an annual membership survey, and programs designed to take advantage of the results.
Prior to joining CMA, Paul worked extensively on a number of political campaigns, consulting directly and through independent expenditures for elections at the local level, legislative, congressional, and statewide. He previously served as chief of staff to Assemblyman Van Tran and in various roles for Congressman Sam Graves (Missouri) and California legislators Tony Strickland, Shirley Horton, and Mark Wyland.
Originally from Brooklyn, New York, Paul grew up in Sacramento, California. He received his MBA from the University of Southern California where he graduated with honors. He holds a bachelors of arts in government from California State University, Sacramento.
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Brandon Ethridge
Director of Finance and Membership
(407) 760-9150 (cell)
Brandon.Ethridge@SDCMS.org
Contact Brandon should you have questions about any finance or accounting related activities, including questions from vendors, partners, sponsors, or members who need assistance with items regarding payments from or to SDCMS. In addition, he can help you obtain information about the benefits available to you as an SDCMS-CMA member. Brandon also handles all database administration and data-driven requests for information, and coordinates the distribution of our communications with members. He can easily help ensure your contact information is accurate and up-to-date.
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Hanna Basler
Membership Coordinator
(619) 249-1106 (cell)
Hanna.Basler@sdcms.org
Hanna, a native San Diegan, joins SDCMS from TMT Productions, where she was a Marketing Coordinator for the Night Nation Run and managed local partnerships in over 35 cities in the United States and Canada. Prior to working with TMT Productions, Hanna spent nearly 5 years in Sacramento working with the Personal Insurance Federation of California, a non-profit advocacy association for 6 large property and casualty insurance providers in California. During her time at PIFC, she worked as a Political Assistant and PAC Manager, in which she was responsible for developing membership growth and retention strategies. Hanna went to Seattle University and earned a Bachelor of Arts degree in Political Science. At Seattle University, Hanna swam on the Women’s swim team for 4 years. Please contact Hanna with questions on how to join SDCMS or with any questions regarding your current membership.
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Sue Fledderjohn
Executive Assistant to Paul Hegyi
(858) 565-8888
Sue.Fledderjohn@SDCMS.org
Sue joins SDCMS from UC San Diego School of Medicine. Sue was the events coordinator in the Office of Student Affairs overseeing orientation week, Match Day, and commencement. She has worked with hundreds of medical students as advisor for student interest groups and organizations: The Human Condition magazine, dedicated to prose, poetry, artwork, and photography by medical students and faculty; student council government, and health and wellness programs.
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